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Privacy Policy

Effective date: 15 May 2026

Thank you for playing our games and for trusting Anvil7 UG with your data. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have.

This Privacy Policy applies to all games, websites, apps, and related services provided by Anvil7 UG, including but not limited to our game titles such as xg Football Manager. Together, these are referred to as the “Service”.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you in the Service or by another appropriate method before the changes take effect. Your continued use of the Service after the effective date of the updated Privacy Policy is subject to the updated version.

1. Contact

If you have questions about privacy or would like to exercise your data protection rights, please contact us, preferably through the in-game support function so we can respond more quickly.

Controller responsible for data processing:
Anvil7 UG
Lindenstrasse 33a
12555 Berlin
Germany
E-mail: support@anvil7.io

2. Data We Collect

2.1 Data you provide to us

We may collect data that you actively provide when using the Service, including:

2.2 Data we collect automatically

When you use the Service, we may automatically collect certain technical and usage data, including:

In most cases, we also create an internal Anvil7 or Service-specific user ID when you use the Service.

2.3 Data we receive from partners or platforms

We may receive data from third parties where necessary to provide the Service, including:

We do not use your data to display advertising in our games.

3. Why We Process Your Data

3.1 To provide the Service

We process personal data where necessary to perform our contract with you, including to:

3.2 To improve and personalize the Service

We have a legitimate interest in improving the Service and providing a better player experience. For this purpose, we may process data to:

3.3 To keep the Service safe and fair

Maintaining a safe and fair game environment is important to us. We may process data where necessary for our legitimate interests in order to:

3.4 To comply with legal obligations

We may process your data where necessary to comply with legal obligations, including accounting, tax, consumer protection, data protection, and law enforcement obligations.

4. Analytics, Profiling, and Segmentation

We may analyze and segment data collected through the Service to understand how players use our games and related services, improve gameplay, detect technical issues, prevent fraud, and provide support.

We do not use this analysis to display personalized advertising in our games.

5. Who Can Access Your Data

5.1 Anvil7 UG

Your data may be accessed by authorized Anvil7 UG personnel where necessary for the purposes described in this Privacy Policy.

5.2 Other players and users

Some social features are visible to other players. For example, other players may see your player name, profile information, in-game activity, rankings, team information, or messages you post through social features.

5.3 Service providers

We use trusted service providers who process data on our behalf and only according to our instructions. These may include providers for:

These service providers may only use your data to provide their services to us and must protect your data appropriately.

5.4 Platform providers

If you download or use the Service through third-party platforms such as Apple App Store or Google Play, these platforms may process your data independently according to their own privacy policies. This may include payment processing, purchase verification, platform analytics, and account-related services.

5.5 Connected third-party accounts

If you choose to connect a third-party account to the Service, we may receive and process data made available by that third party, such as account identifiers or information required to enable login, synchronization, or social features.

5.6 Authorities and legal requests

We may disclose data to authorities, courts, legal advisors, or other third parties where required by law, necessary to respond to lawful requests, or necessary to protect the rights, property, and safety of Anvil7 UG, our players, or others. We may also share information where necessary to investigate, prevent, or take action against fraud, misuse, security issues, or illegal activity.

6. International Data Transfers

Our Service may be operated globally, and your data may be transferred to countries outside your country of residence, including countries outside the European Economic Area.

Where we transfer personal data internationally, we take appropriate measures to protect your data in accordance with applicable data protection law. These measures may include adequacy decisions, standard contractual clauses, technical safeguards, and contractual obligations with our service providers.

7. Cookies and Similar Technologies

Our websites and online services may use cookies and similar technologies to:

You can disable cookies in your browser settings. However, some parts of the Service may not function properly if cookies or similar technologies are disabled.

We do not use cookies or similar technologies to display advertising in our games.

8. How We Protect Your Data

We use administrative, technical, and physical security measures designed to protect your personal data against unauthorized access, loss, misuse, alteration, or disclosure. These measures include access controls, technical safeguards, internal procedures, and ongoing improvements to our security practices. However, no online service can be guaranteed to be completely secure.

9. Data Retention

We keep your personal data for as long as your account is active or as long as necessary to provide the Service.

We may retain certain data for a longer period where necessary to:

When we no longer need personal data, we delete it or anonymize it.

10. Data Deletion

You may request deletion of your personal data at any time. Where available, you can submit a deletion request through the dedicated in-game deletion function. You may also contact us at support@anvil7.io.

After your deletion request is confirmed, we will delete or anonymize your personal data within 30 days, unless we are legally required or otherwise permitted to retain certain data. Please note that deleting your data may result in the loss of your account, game progress, purchases, and access to certain features.

11. Your Data Protection Rights

Depending on your location and applicable law, you may have the right to:

To exercise your rights, please contact us at support@anvil7.io or through the in-game support function.

12. Age Limits

We do not knowingly collect personal data from children under the age of 16 without the consent or authorization of a parent or legal guardian.

If you are under 16 years old, please do not provide us with personal data unless your parent or legal guardian has given or authorized consent where required.

If we become aware that we have collected personal data from a child under 16 without the required consent, we will delete the data as soon as reasonably possible. If you believe that we have collected personal data from or about a child under 16, please contact us at support@anvil7.io.

13. No In-Game Advertising

Our games do not display in-game advertising.

We do not process your personal data for the purpose of serving in-game ads or personalized advertising.